Krasotka Pro

- UX research for a huge cosmetics e-commerce website;
- competitive analysis, personas, user types, user journeys, user flows, sitemaps;
- creating new UI design for an online-store, incl. all pages and details with wireframing;
- user interviews, user testing;
- writing specifications for web-developers about design realization;
- creating style guide, icons, banners, gifs, e-mail design, etc
Result of interface redesign, including UX and UI, which was made based on UX research.
I used a different number of methods during my UX research. After user interview and competitive analysis, I made personas, user journeys, user flows, new sitemap. Please, visit case study page to know more. All this work ended creating detailed low-fidelity and then high-fidelity wireframes.